How to Sell Wholesale Online in Nigeria (Quantity Breaks Explained)

Why wholesale needs its own pricing

Retail pricing assumes one buyer, one unit, one price. Wholesale assumes the opposite: a buyer takes 10, 25 or 50 units, and the price should reflect the volume they take.

Doing that by hand means quoting on WhatsApp all day, remembering who gets which discount and hoping the price you quoted matches the price on your invoice.

Set a quantity break and the price handles itself

On Nivo you set the quantity and the price once. When a buyer reaches that quantity in their cart, the lower price applies automatically - on the product page, in the cart and at checkout.

The buyer sees the full price table before they add to cart, so there is no haggling and no surprise at the end.

• 1 - 9 units: regular price
• 10 - 24 units: 15% off
• 25 - 49 units: 25% off
• 50+ units: 30% off

Where you set the rule: product, category or store

You can put a break on a single product, on a whole category, or across your entire store. That matters because you do not want to set 200 rules by hand.

Only one rule applies to any product at a time. If a product has its own break, that is the one used - its category rule and your store-wide rule are ignored for it. A product with no break of its own follows its category, and if the category has none either, your store-wide rule applies.

• Store-wide rule: one discount for everything you sell
• Category rule: one discount for a whole category
• Product rule: a special price for a hero product

Wholesale buyers and retail buyers on the same store

You do not need two stores or two websites. The same storefront serves both. A customer buying one unit sees the normal price; the moment they reach your bulk quantity, the discount appears.

This also means your retail customers keep the simple experience they expect, and your bulk buyers never have to ask for a special price.

Pair it with offline orders

Many wholesale sales still happen in the shop or over the phone. Recording them in Nivo means your stock, your sales totals and your reports stay correct across every channel.

Add a delivery company and tracking number and your customer can follow the shipment instead of messaging you for an update.